|Many of you out there are truly
interested in becoming a Personal Manager—if you could
only figure out how. Well, here's a great, inexpensive and surefire
way to develop those managerial skills and see if you've got
what it takes.
First, find an unsigned artist/band that attracts your attention.
Go see them perform at a concert or club and take notes on
their performance. Analyze their songs, their live show, what
they wore, their rapport with the audience, the musicianship—you
get the idea.
Then, wait about three months and go see that same artist/band
again, bringing your old notes with you to the show. Ask yourself
if the band has improved in any areas in which you found them
lacking. Did they get better or worse? Are they more or less
professional now than they were three months ago? Then, here's
what you do:
Approach the band or call their hotline and ask to be sent
a complete press package.
If their music impresses you, see a third show and try to
meet the band afterward.
Find out if the band is already represented by a manager.
If not, tell them you might be able to give them some pointers
that would make their show stronger.
Set up a meeting at your home, office, or rehearsal room
to discuss your possible involvement with the band.
Tell them what you feel about their live show and their tape.
Be prepared to back up everything you say with your written
notes. Explain to them why some of their mistakes disappointed
you as a member of the audience.
Always give them positive reinforcement. Tell them what was
wrong and how to make it better.
Ask if they are willing to try some of your ideas. Never
force anything on them.
Know in advance what areas are your strongest and how you
can help the band in those areas. Think of their overall career
Always explain everything you do before you do it. Be helpful
Attend a fourth show watching for some of the improvements
the band has made. Make notes of them as well.
This is one way to ease yourself into a working situation
with a band you've just met. Some bands will not allow an
outsider into their little world. Others will welcome you
with open arms.
By getting out to shows and taking notes on the same band
over and over again, you fine-tune your analytical skills
and also learn how to express yourself in words. This is a
very important communication skill. Remember, a manager's
job is, first and foremost, to advise and counsel his artists.
Somewhere along the way, one of these bands will allow you
to continue working with them as long as you maintain your
professionalism and keep striving to make them better. After
you prove yourself to them, you will be in a good position
to speak with them about management.
Keep in mind that the Beatles, Elvis Presley and Kiss (to
name a few), all rose to international stardom with guidance
from managers who had nothing more than common business snese,
a burning desire to manage and a vision for their artists.
How many of these traits do YOU have?
Excerpted from the book "Going Pro"
by Kenny Kerner. Published by Hal Leonard.Order by phone: